Hong Kong-based Inside Retail Asia is a B2B news resource for the Asian retail industry. The company is a cornerstone client of Metro Solutions, providing unique, custom content for the three core sites under the IR Asia banner, which collectively attract more than 2.5 million page views annually.
Metro Solutions’ founder leads a small editorial team sourcing and creating content, including daily emailed newsletters reaching more than 35,000 unique subscribers. With content added daily, the sites now boast an archive of 25,000 stories. We also create a quarterly print magazine edition for the Hong Kong market, and consult on a variety of other one-off publications, events and editorial campaigns.
The first foreign-managed private medical service in Vietnam, Family Medical Practice operates medical centers throughout the country. Our services for FMP include marketing & web copy, social media, and interview articles for publication.
Leading South Korean vehicle manufacturer Hyundai’s moves into the autonomous driving industry has seen the establishment of its Mobis division, with operations in Korea, India and Vietnam. Metro has assisted the firm in preparing technical documentation, internal communications, marketing materials and business contracts, ensuring consistency in tone and accuracy in legal intent.
Our work for China’s national broadcaster focused on the editing and translation polishing of hundreds of television scripts for its English-language documentary channel.
Metro conceived, created and launched the quarterly Inside Retail Hong Kong magazine in 2016. Published quarterly and distributed in print and digital format, it is a B2B publication with a focus on topical features and commentary, including illustrated store profiles and retailer interviews. We produce the entire editorial content of each issue right up to print stage.
A private film & media production studio run by Vietnamese actress and director Hong Anh, we consulted on an early cut of its major cinematic release The Way Station and produced English language subtitles for the film.
Recruited to produce evocative travel texts for the Refine Asia luxury tourism project under Focus Asia group, we produced destination write-ups and travel itineraries for high-end travellers.
Multimedia is a successful reality TV and fashion event producer in Vietnam, holding the licenses for Next Top Model, The Face, and Project Runway; has produced shows for Miss Universe Vietnam and Miss Vietnam Global Heritage, and operates Vietnam International Fashion Week. We have performed subtitling and English copywriting work for Multi and its modeling agency BeU, and are currently working on a biography of its founder Le Thi Quynh Trang.
We produced advertorials and announcements for this international school in Vietnam.
The Malaysian F&B investment project L Concepts made a very public acquisition of beloved Vietnamese café brand L’Usine with the intention to launch an international franchise. We wrote early media releases for the opening of its Saigon flagship.
To boost brand awareness of Inside Retail, Metro Solutions devised and created the Top 50 Innovative Retail Leaders in Hong Kong publication in 2017 to recognise executives who are dedication to using technology and new approaches in an increasingly digital era. Metro Solutions team members oversaw a community judging process, researched each of the top 50 executives selected, wrote the content and oversaw the design right up to print stage.
Luxury travel firm Mekong Viet sought to distinguish itself from competitors by publishing uniquely rich and evocative destination descriptions, bucking the industry norm of rewriting standard texts. We produced fresh, compelling travel writing for MV’s website and brochures, covering destination and travel guide advisories for several Southeast Asian countries.
Metro Writers was responsible for fully editing AIS school’s yearbook.
Our writers have collectively written hundreds of published contributions to Oi Vietnam magazine, an English-language lifestyle publication based in Ho Chi Minh City that was formerly part of the Metro business. We have written reviews, in-depth interviews and general lifestyle articles for the magazine that continue to be published today.
Metro has supported IT software development firm Ikorn Solutions with English text strings for its communications software, internal documents, website and marketing materials, legal documentation, and articles for online publication. The word count on our articles for Ikorn’s online publishing projects exceeds that of the entire Harry Potter book series!
We produced original website content for AB’s Phu Quoc Island luxury property Nam Nghi resort.
With our founders’ extensive experience in the retail industry, we have been commissioned to contribute regular commentary for this respected monthly Japanese retail industry publication.
Metro edited a number of parent and student handbooks for this international school in Vietnam’s Ho Chi Minh City.